Nothing more personal than our response to color. Color is the new language of passion, and nothing captures it better than distinctively styled jewelry. Leave her speechless with our brilliant colorless and fancy colored diamond or bold brilliant gemstone jewelry styles.Jewelry and gems, The Buying Guide
How to select a reputable jeweler
It's very difficult to give advice on this matter since there are so many exceptions to any rules. Sizes and years in business are not always absolute indicators of the reliability of a firm. Some one person jewelry forms are highly respected; others are not. Some well established forms that have been in business for many years have built their trade on the highest standards of integrity and knowledge.
One point worth stressing is that for average consumer, price alone is not a reliable indicator of the integrity or knowledge of the seller. Aside from variations in quality, which often are not readily discernible by the consumer, significant price differences can also result from differences in jewelry manufacturing processes. Many jewelry manufacturers sell mass produced lines of good quality jewelry to jewelers all across the country. Mass produced jewelry, many of which are beautiful, classic designs, are usually much less expensive than handmade, one-of-a-kind pieces, or those on which there is a limited production. the work of some designers may be available in only a few select establishments, and may carry a premium because of skill, labor, reputation, and limited distribution. Handmade or one-of-a-kind pieces are always more expensive, since the initial cost of production is paid by one individual rather than shared by many, as in mass produced pieces.
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